What does the Colorado consumer protection act declare about bait and switch advertising?

The Colorado Consumer Protection Act specifically identifies bait and switch advertising as a deceptive trade practice. This type of advertising occurs when a seller advertises a product at a certain price but does not intend to sell that product at that price or does not have it available. Instead, the seller typically tries to persuade consumers to purchase a different product, often at a higher price. By categorizing bait and switch as a deceptive practice, the Act aims to protect consumers from misleading marketing strategies that can exploit them and distort fair competition. This legal standing reinforces ethical advertising and ensures transparency in business practices, safeguarding consumer rights against manipulation.

The other options do not align with the provisions of the Act; advertising techniques that are encouraged or considered legal under certain conditions directly conflict with consumer protection principles, while the notion that these practices could be acceptable with proper disclosure undermines the very purpose of protecting consumers from deceptive tactics.