What is a bait and switch advertisement?

A bait and switch advertisement involves attracting consumers to a product with an enticingly low price, but once they show interest, the seller attempts to switch them to a different, often more expensive product. This tactic is considered misleading and unethical because it lures consumers in with one offer while intending to sell them something else.

The key aspect here is the intent to deceive—the advertisement creates an expectation that consumers will be able to purchase the advertised item at a low price, but instead, they are steered towards a more expensive alternative. This practice is particularly scrutinized because it violates fair trade and consumer protection laws in many jurisdictions, including Colorado. By understanding this concept, individuals can better safeguard themselves against deceptive advertising practices.