What must an advertisement include for compliance with dealership regulations?

For compliance with dealership regulations, an advertisement must include the licensed name of the dealer along with the word "DEALER." This requirement ensures clarity and transparency for consumers, allowing them to identify the business responsible for the advertisement. Including the dealer's licensed name helps establish credibility and assures potential customers that they are engaging with a legitimate and properly registered dealership.

The inclusion of the word "DEALER" alongside the name further distinguishes the entity as an authorized seller of vehicles, which is crucial in maintaining standards within the automotive industry. This practice also helps prevent misleading or deceptive advertising, which can occur if consumers cannot easily ascertain who is behind the advertisement.

In contrast, while providing additional contact details, such as a private address and phone number, may enhance consumer communication, it is not a mandated requirement for compliance as the licensed name and designation are. Similarly, referring to vehicles on sale for an entire year or sharing personal opinions does not align with the necessary regulatory standards for advertisements, which focus primarily on proper identification of the dealership.