When advertising a specific number of motor vehicles, what must a dealer ensure?

When a dealer advertises a specific number of motor vehicles, it is essential that the dealer ensures the same number of vehicles is invoiced to them. This requirement is in place to maintain transparency and honesty in advertising practices. It prevents deceptive advertising where a dealer might claim to have a certain inventory when they do not have that many vehicles available for sale. By invoicing the same number of vehicles that is stated in the advertisement, the dealer can accurately reflect their inventory, which fosters trust with potential buyers and adheres to legal standards governing advertising in the automotive industry.

This practice helps regulate fair competition and protects consumers from misleading advertisements. Keeping the inventory advertised consistent with actual stock helps to ensure that customers can expect to find the vehicles they seek when they visit the dealership.